SPRUCED KITCHENS
PROJECT BRIEF
To communicate an authentic brand character, attract new qualified leads and increase engagement.
Spruced Kitchens is well known for their kitchen, bath and interior design services and contacted us with the intention to:
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Refresh & refine their brand
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Build a user friendly website experience
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Showcase their recent projects and services
"Our website went from attracting 1 or 2 leads a month to having 3-5 leads a week. Many turning into dream clients and ready to start their project without hesitation"
- Caralee McKinney,
Kitchen Designer & Owner
CASE STUDY SNAPSHOT
Within the first 3 months of the website launch, there was a 2,260% increase in website traffic. Visitors spend an average of 7-11 minutes reading, engaging and interacting with the site.
There has been a huge increase in direct contact since the launch in May 2021.
Qualified Leads
Website Traffic
Organic monthly traffic with zero money spent on advertising
INTERIOR DESIGN & PROPERTY DEVELOPMENT
British Columbia, Canada
Spruced kitchens is the creative wellspring of Carlee McKinney—a genuinely talented and warm hearted design & renovation specialist.
Caralee and her team curate swoon-worthy kitchens, bathrooms and interiors throughout Southern BC with an uncommonly refined and thoughtful approach.
This high demand showroom & design studio has a well earned reputation for their ability to engineer tasteful and functional interiors, that are steeped in character and charm.
THE PROJECT
Infused with the true character of Caralee and her team, we engineered Spruced Kitchen’s new brand identity to build connection and foster relationships—from the very first point of contact.
Designed in close collaboration, this new brand essence has been thoughtfully integrated throughout the entire business, so that you can actually ‘feel’ Spruced Kitchens in the editorial style copywriting, consistent visual styling, and branded promotional assets.
To give credit where credit is due: it's really not hard to make Spruced Kitchens look good. They do that all on their own. We simply help them to understand, harness and communicate their value in a way that produces a powerful ROI.
WHY WE LOVE WORKING THEM
Things they don't brag about (but should)
Throughout the entire demolition and renovation process, every non-reusable material is painstakingly separated, sorted and recycled.
01
RECYCLING
This glowingly viable and successful company is 100% female owned and operated.
02
FEMALE LEADERS
Every product sold in their showroom is from a regional or Canadian supplier, and designed to last with quality craftsmanship. (Many products are custom made to order.)
03
SUSTAINABILITY
Cabinets and hardware are preserved during demolition, and given a second life in a new local home.
04
UP-CYCLING
FINAL outcomes
During the development and after the launch, there was no paid advertising or SEO services rendered at any point.
The analytics cited in this case study are the direct result of a strategic, value based and word of mouth approach—delivered through the following custom services: Logo Design, Brand Re-fresh and Strategic Website Development.
BRAND IDENTITY
LOGO DESIGN
CONTENT STRATEGY
WEBSITE DESIGN
COPYWRITING