OUTCOMES
& PARTNERS
Market Research
Journey Mapping
Brand Management Strategy
Branded Customer Experience
Partnership Development Strategy
Sales and Conversion Strategy
OUTCOMES
Website Design
Brand Identity
Brand Collateral
about the dancing bear inn
The new owners of the Dancing Bear Inn brought a ton of backcountry hype and knowledge to the business, making it a hub for those seeking the water, dirt, and snow the Kootenays have to offer.
The logo was influenced by a few main attributes that the Inn embodies. There are no frills – cost is kept low, only the “bear” essentials are provided. It’s a warm place for travellers to rest while they explore this new area. A unique, adventurous experience is hard to avoid on your stay at the Bear. We were tasked with packing all this up into a modernization of the previous brand, while keeping the soul of that brand intact.⠀