ORGANNICRAFT
PROJECT BRIEF
To elevate the brand, communicate a brand story and expand into new target audiences.
Organnicraft is a premium craft cannabis producer in Canada, with a cult-worthy reputation for their consistently high growing standards and product quality. They contacted us with the intention to:
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Evolve into a national brand
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Create a consistent brand experience
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Target new audiences and expand their reach
"Our old packages were in all 7 provinces, and sales weren’t even close to what they are now.
- Josh Udala,
CEO
CASE STUDY SNAPSHOT
Within the first 3 months of the brand rollout, the demanded exceeded the supply by 3x and the company started ranking as a top seller.
Market Dominance
Rated No. 1 Micro Product in BC, No. 2 selling dried flower in AB, and in the top 5 of highest selling producers in BC.
Website Traffic
Organic monthly traffic with zero money spent on advertising
canadian
cannabis industry
British Columbia, Canada
Organnicraft is known for their uncommonly high growing standards and their consistent ability to produce legacy market quality cannabis—within the strict Canadian regulatory framework.
When Organnicraft came to us they were operating from a facility in the Okanagan with a BC based cult following, and were in the process of rolling their products out across Canada.
They had just taken a huge step towards their goal of becoming a national brand, but didn't feel like they were positioned to grow at the rate they wanted to.
They were looking for a creative partner who could evolve their brand to produce new growth—in a way that also allowed them to stay true to their roots.
THE PROJECT
Organnicraft's new brand identity imbues a sense of quality that is both timeless and authentic.
The evolved logo, packaging and website are engineered to feel approachable, familiar and warm—so that customers can connect with the brand and get a feel for the character and quality of the products.
The new identity is distinctly gender neutral, and designed to transcend demographic barriers, so that Organnicraft's community will be defined by their desire for quality and value above all else.
THE result
Organnicraft shipped their new packaging across Canada in the fall of 2021, followed by the launch of their new website in November 2021. Sales increased rapidly.
"It took off so much that we had to scale back. We pulled out of 4 provinces and are only selling in 3 at the moment." Organnicraft switched gears to focus on expansion. "We have had to triple our capacity to meet the new demand. We added a second facility at the end of 2021 and have a third one coming online in the next few months"
Organnicraft is operated by an incredibly talented team or growers, directors and professionals—with the insight and experience to truly establish themselves as a nationally recognized brand. We are thoroughly stoked to collaborate and drive results with their directors. 2022 is going to be a wild ride.
WHY WE LOVE WORKING THEM
Things they don't brag about (but should)
Organnicraft grows clean, quality craft cannabis and are scaling their organic growing practices along with their company.
01
QUALITY BUDD
Their company puts quality over profit, and is industry-renowned for their cultivation programs.
02
HIGH VALUE
They place a huge emphasis on employee retention, and curate a work environment that people want to come to. They pay more when they can and take pride in a very low turn over rate.
03
CULTURE
FINAL outcomes
During the development and after the launch, there was no paid advertising or SEO services rendered at any point.
The analytics cited in this case study are the direct result of a strategic, value based and word of mouth approach—delivered through the following custom services: Logo Design, Brand Re-fresh and Strategic Website Development.
BRAND IDENTITY
LOGO DESIGN
CONTENT STRATEGY
WEBSITE DESIGN
COPYWRITING